They don’t want to spend their days trying to convince cold prospects to give them money.

Would you??

What they want is to have a legion of fans who know, like and trust them - waving money in the air - begging to buy whatever they’re offered.

Now doesn’t that sound nice? OF COURSE IT DOES!

That’s the dream baby! To wake up every morning to a mountain of sales and a stack of emails from people who want to give you money.

But copywriting isn’t the best way to make that dream a reality.

What if I told you there was a way of writing that would make your copy, (no matter how bad) 100-times more effective - without changing a word?

No tricks. No gimmicks. I’m talking about the same words, delivered to the same person at the same time and getting a 100X increase in your sales.

It’s called Influential Writing.

Influential writing is about reinforcement and validation far more than persuasion.

When you write to influence you aren’t trying to convince anyone of anything. You are trying to build trust and rapport with your audience so they will lower their defenses and accept your wisdom and judgment without question.

You don’t build that kind of relationship with sales copy.

You build it by creating a deep and meaningful connection with your audience long before they ever have a chance to spend money with you.

Yeah, that’s exactly what I’m telling you. Influential writing is a set of skills that allow you to:

Today our society is drowning in information.

Most of that information can be classified as digital noise. Useless, time-wasting distractions that creators are trying to pawn off as “value”.

Brands and Influencers have figured out that the best way to get noticed is to create more "noise" than anyone else.

And while our world is drowning in low-grade information, it’s starving for wisdom.

We’re more connected than we’ve ever been, but we still long for meaningful human interaction. Unfortunately, AI is going to make finding wisdom and human connection harder than ever.

Too many people see AI as a shortcut to producing more low-grade content in an attempt to stand out.

Others are using artificial intelligence to deceive their followers with deep fakes, voice replication, AI appointment setters and computer-generated articles the creators are claiming as their own.

Trust in the digital world is collapsing at the exact moment humanity needs each other the most.

In the years to come it won’t be massive amounts of content that win the battle for attention.

It will be genuine people sharing truth and wisdom with Integrity.

If you want to stand out in the years to come you can't rely on software or shortcuts. You need to master the skill of influence for yourself.

You see...

What they want is FAITH.

Faith in themselves and their abilities. Faith in you. Faith that “your way” is right for them. Faith that if they trust in you the outcome will be certain.

Checklists and frameworks can give your audience confidence, but not faith.

Testimonials and a snapshot of your stripe account might persuade them to take action but it cannot give them faith.

To have faith your prospects must feel they know you on a deep and intimate level.

The kind of trust that only exists between close friends. Influential writing allows us to create this kind of bond.

And here’s the best part…

I know how difficult that is to believe. It goes against everything you’ve been taught.

But it’s true and I can prove it to you.

A couple of months ago a friend of mine moved into my neighborhood. One afternoon he called me and asked,

“Hey man, who’s your internet provider? Are you happy with your service?”

I told him who it was and that I was very happy with them. He said “Thanks”, hung up the phone, and immediately signed up with that provider.

He didn’t spend two days pouring over the sales copy on each of the providers’ websites. He didn’t spend hours comparing plans, prices and contract terms.

He had a problem (no internet), and he wanted it solved as quickly as possible. He didn’t want to think about it. He just wanted it done.

The internet company hadn’t spent any time building a relationship with him. So he had no faith in the claims they made on their website.

On the other hand, I have spent hundreds of hours with my friend. We have a trust that’s been built over time.

Investing the time to learn the skill of influential writing can 100X your sales - even if you don’t change a word of your sales copy.

Plus, writing is a lot more fun when you’re not spending every second trying to convince your reader to buy something.

Not because I’m the greatest writer in the world. But for the exact opposite reason.

Hi, my name is Jason Stapleton and up until a few years ago I would have classified myself as “barely literate”. 98% of the knowledge I consumed was either podcasts or audiobooks because reading was a serious struggle.

Any word bigger than one syllable required spell check, which meant handwritten cards or letters were out of the question.

I confused words like “they’re” and “their” all the time. I was embarrassed to the point that I refused to even work on my writing for fear I’d never be good enough to call myself adequate.

I studied influence techniques from the greats - Dale Carnegie, Robert Cialdini and Robert Greene…

But I would always convert my writing into a video or slideshow because I was so self-conscious.

Then in 2017 everything changed.

That was the year I decided to go solo. I left the company I had founded 8 years earlier and went out on my own. All of a sudden I didn’t have people in the office to check my emails for misspellings or clean up my sales pages to make them readable.

My back was against the wall. I had already mastered the skill of influence. What I needed to do was learn how to write.

So in 2018, I committed to writing every day. To hold myself accountable I decided I would send out an email to my list each day.

These couldn’t just be your typical “buy my stuff” emails. If I did that my audience would unsubscribe in mass. It had to be quality content that my followers wanted to read.

And that’s what I did. I wrote, every day. It was bad at first. But I just kept going. I also read several books on writing that helped me improve almost overnight.

(I’ll share those books with you during the Intensive)

By the end of the year, I was a new man. Not only had my writing and confidence improved…

…So had my bank account.

It turns out that writing to my list every day resulted in more sales. A LOT more.

Who knew?

But learning the skill of influential writing isn’t just about confidence and making money.

I get it. If you’re new you might think that training yourself in the ways of a master influencer might be unethical or underhanded.

I felt that way when I was starting out.

But the more I learned the more I came to realize that influence is the most ethical way to get people to do what you want.

Influence is simply:

“The ability to modify or control someone’s thoughts, beliefs or actions without persuasion, coercion or manipulation.”

You don’t have to lie, threaten or use force. If you do you’re not influencing. You’re manipulating (lying) or coercing (threatening).

Having influence means you’ve built a level of trust and affinity so deep that the person will act on your advice without thinking.

Let me give you another example that will help make it clear...

Imagine your best friend is taking you to a restaurant you’ve never been to. Your friend has been there many times and as you stare blankly at the menu trying to decide what to order your friend says,

“If it’s your first time here you have to try the pulled pork sandwich. It’s the best thing on the menu.”

Without hesitation you say, “Sounds good to me.” and slam your menu shut.

All your mind did (either consciously or unconsciously) was ask…

1. Do I trust this person? (yes)

2. Do I like pulled pork sandwiches? (yes)

3. Is it easier to take my friend’s advice rather than struggle to find something I might like better? (YES)

That entire process took no more than half a second.

That is what having influence means. It’s not about trickery or deception. It’s about faith and trust.

Trust that you will not lead your prospect astray, and faith that if they follow your lead they’ll be happy with the result they get.

It is a skill that gives you unimaginable power over others.

And it's what you'll learn to do in the Influential Writers Intensive. So let’s jump into the details…

All of those people have achieved a ‘cult following’. Love them or hate them, you need to study them because they use the same principles you’ll learn in this program to create and maintain their following.

During the Intensive you’ll learn my formulas for rapid rapport-building so you can shortcut the time it takes to earn your prospect's trust.

And you’ll also discover the most profitable list-building and herd-building strategies I know that most entrepreneurs and content creators stubbornly ignore.

I’ve broken the intensive into 4 stages.

Stage 1 - The Psychology of Your Audience

Before you can even hope to influence someone we first need to know who they are. As I said earlier, influential writing isn’t about persuasion. It’s about validating and reinforcing what your prospect already believes. That means we need to know what those beliefs are before we can start influencing.

Sage 2 - Building Your Reputation and Voice

Once you know what your prospect believes you’ll need to define who you are and why they should trust you.

You’ll need to find your ‘voice’.

Are you tough but honest or flexible and considerate?

Are you grumpy and introverted or optimistic and outgoing?

Knowing exactly how you want your prospect to perceive you is important because everything you say and do when communicating with them matters.

Stage 3 - Principles of Storytelling

People will not remember your 4-step process or the 8 things you learned that transformed your life. But they will remember the stories you tell and how those stories made them feel.

Anyone can be a good storyteller but when we’re writing to influence our stories have a specific purpose. In stage 3 you’ll learn exactly how to tell an influential story.

Stage 4 - Ensuring They Stick

Ultimately we want to create clients for life. It’s very easy to cancel a subscription. It’s almost impossible to cancel a relationship. So in stage 4, I’ll give you some tools that will ensure your clients stick around and buy from you again and again.

Intensive Dates

The Intensive will run from May 1st - June 1st, 2024.

Kickoff Meeting

We’ll start things off with a LIVE Kickoff meeting on May 1st @5PM

Course Material and Writing Assignments

All of the course material and daily writing exercises will be available to you as soon as you enroll so you won’t have to wait until May 1st to get started.

Weekly Q&A

Every Wednesday we’ll hold a LIVE Q&A session where I will personally review your writing and answer any questions you might have about the course material.

Community Chat

You’ll also have access to our group chat where you’ll meet and interact with your fellow students.

Ah, now to price. How much should you willingly and enthusiastically pay for a program of this caliber?

Consider this...

What would it be worth to build a bond so strong your clients never questioned your intentions or your advice and bought from you on command?

How much would you pay for your sales calls to stop feeling like a battle and start feeling like a partnership?

Consider the value of a program that could 100X the results you get from the promotions and offers you’re already making - just in the next 12 months.

Take a minute and come up with that number.

Got it? Okay, hold that number in your mind…

Now take that number and multiply it by the number of working years you have left. Say, 30 years?

What is that number? Is it $1 MILLION? $10 MILLION?

$100 MILLION??

Let’s be conservative and say it’s $1,000,000. What would you be willing to invest today to make that million dollars…

…while removing all the stress and friction from your sales process.

Would you invest $5,000 to make $1,000,000? That’s 1/2 of 1%. Maybe that’s too high. Maybe a 19,900% ROI isn’t worth it to you. 🙄

What about $3,000? Over the next 12 months, that’s only $8.33 a day.

Could you come up with $8.33 a day for the next year if it meant making an extra million dollars?

If you said no you’re not right for this program. You’re either destitute or you’ve got a mindset that won’t allow you to succeed.

I think $5,000 is a steal and I’d be giving it away at $3,000.

But I also have to consider that this is the first time I’m running an intensive like this. I know there will be some hiccups along the way.

I also want to make this program accessible to as many people as possible. It’s that important. And let’s face it, some people don’t have 5 grand lying around to invest in themselves.

So I’ve decided you’re NOT going to pay $5,000.

You’re not going to pay $3,000.

Or $2,000 or even $1,000.

For one time only, your investment for this intensive is only $495.

And if that’s a stretch I’ve got a way for you to stretch the payments out and invest as little as $100 per month.

That comes out to just $3.33 a day.

That makes this offer an absolute no-brainer.